android - What is so special about Rewarded Video Ads? -

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in addition banner ads , interstitial ads, admob provides kind of ads called rewarded video ads. special rewarded video ads? can't attach adopen event handler ordinary banner or interstitial video ad, , reward players there? allowed google?

additionally, why status of chartboost source 'pending' in admob mediation? have set account, ads , campaign in chartboost, , waited 6 hours. how long have wait? must install chartboost sdk first in unity 5.3?

rewarded video special because, on average, has higher ecpm (effective cost per mill impressions).

in basic terms:

as publisher (showing ads in games), make more money , cost less uninstalls , bad reviews.

the user chooses watch video, not annoyed involuntary popup. reward @ end, positive experience. means less have negative feelings towards game, leading less uninstalls , less bad reviews.

as advertiser higher quality installs in cost effective manner.

this due fact people seeing ad , installing know more game static image, , therefore users less uninstall game due misleading images or wrong expectations.

you should build separate process rewarded video, follow guide lines here:google forum

and see here chartboost instructions: chartboost documentation


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